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Celebrating the Pandemic Warriors & their Tales
Just when we thought things are getting better, and life was getting back on its feet in the new normal world, the second wave hit us. And unfortunately, most of us took a big hit on a personal level too. We lost a lot of good people and this time even the young weren’t spared from the vicious claws of Covid19. We witnessed an epidemic that we had only read about in history books. We faced a major crisis in the supply of blood, oxygen, hospital beds and there was nowhere or no one to turn to! Amidst all this cacophony people came forward to help people.
Our social media timelines were flooded with helpline numbers and information. But just like Gotham City witnessed the rise of a Dark Knight who came forward to help those in need our warriors and superheroes did the same thing. They dove right into the centre of the chaos to help people forget their own needs and safety.
Perhaps they were just a voice over the phone to some of us or someone delivering a bag of blood or a cylinder of oxygen, but these people gave up their personal lives to stand beside hundreds of strangers simply because they needed help. These warriors had no personal gain out of the situation. They earned no money or fame out of it but what they earned was beyond it all. They won hearts and they won the respect of hundreds of people! Mirchi ka Salaam is a campaign dedicated to these warriors and their tales.
We shared their stories on-air and on social media along with their activities and we ended the campaign with a song. Radio Mirchi’s VP and Business Director notes that "we salute these ordinary people for their extraordinary effort and we ask everyone to stay safe and maintain protocols! And a hearty warm thanks to all the warriors."
Our social media timelines were flooded with helpline numbers and information. But just like Gotham City witnessed the rise of a Dark Knight who came forward to help those in need our warriors and superheroes did the same thing. They dove right into the centre of the chaos to help people forget their own needs and safety.
Perhaps they were just a voice over the phone to some of us or someone delivering a bag of blood or a cylinder of oxygen, but these people gave up their personal lives to stand beside hundreds of strangers simply because they needed help. These warriors had no personal gain out of the situation. They earned no money or fame out of it but what they earned was beyond it all. They won hearts and they won the respect of hundreds of people! Mirchi ka Salaam is a campaign dedicated to these warriors and their tales.
We shared their stories on-air and on social media along with their activities and we ended the campaign with a song. Radio Mirchi’s VP and Business Director notes that "we salute these ordinary people for their extraordinary effort and we ask everyone to stay safe and maintain protocols! And a hearty warm thanks to all the warriors."
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