Meghalaya is well known for its arts, crafts, textiles and agri-produces. However, the State’s artisans and farmers have not been able to command a premium price for their products due the lack of an overarching marketing platform that can provide design inputs, quality control and market connect that can elevate the State’s products into a niche consumer segment willing to pay top-price for quality and genuineness.

The Meghalayan Age Store that was inaugurated on 9th December 2021, and is poised to be this overarching platform that will enable the artisans and farmers of the State to reach-out to the upper echelons of patrons in India and overseas. The store hosts a wide range of curated products, ranging from Larnai pottery to Ryndia silk. Additionally, the store also markets indigenous agri-products of Meghalaya such as Lakadong Turmeric, Wild Forest Honey and Sohiong Jam.

The Meghalayan Age Store is located within the Rajiv Gandhi Handicrafts Bhavan at Baba Kharak Singh Road, Connaught Place, New Delhi. Apart from being a marketing platform for the State’s products, the Store also acts as a gateway for tourists who are wanting to visit the State, by enticing them with a showcase of the State’s culture and its tranquil nature.

The architecture of the Store embodies the rich cultural heritage of the 3 major tribes of Meghalaya, the Khasi, Jaintia and Garo, in a modern architectural esthetic; a true depiction of the State’s connect to its roots.

The Meghalayan Age Store is part of the State Government’s initiative to enhance the value for the products of the State, and to ensure that artisans and farmers get their fair share of the enhanced value. Meghalaya Age Ltd.,is also working on an online version of the store which is expected to be launched within the next 2-3 months. Future expansion of the Store to other majors cities in India is also in the pipeline.

For sourcing the arts, crafts and textiles for the Store, the Meghalayan Age Ltd., the State-owned company owning and operating the store, through its ‘Ateliers Meghalaya Program’ provided a grant of Rs. 5 Lakhs each to select 22 master-artisans/curators to work with individual artisans across product segments to develop and aggregate marketable products that can be pitched to a premium market segment. At every stage of production of these products, artisans were handheld by the master-artisans/curators selected through the Ateliers Meghalaya Program to ensure quality and adhere to design aesthetics suited to a premium

Meghalaya is well known for its arts, crafts, textiles and agri-produces. However, the State’s artisans and farmers have not been able to command a premium price for their products due the lack of an overarching marketing platform that can provide design inputs, quality control and market connect that can elevate the State’s products into a nic