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Myosutra – An Outstanding Brand of Well-Crafted Clothing
The brand name comes from Nam-myoho-renge-kyo as I follow the chanting. ‘Myo’ implies mystique or magic and we consider the feminine wonder, sari, to embody that. Bengalis in London always come back to Calcutta to shop for the entire year and wear those traditional outfits at various occasions. That idea triggered me to start this brand, where NRI Bengalis could easily access a piece of their local Calcutta, Gariahat or New Market favourites in London itself,” says Roshni, who is also a banker by profession.
The collection includes curated traditional pieces from weavers, like outfits in muslin, kalamkari or Jamdani and in-house contemporary designs that are more relatable to people living in the UK, featuring the London skyline on saris, the red telephone booth on blouses, Potter saris or Durga-themed gowns. One can find a personalized connection in Myosutra outfits.
The weavers’ collections are Roshni’s way of supporting the weaver’s community. They also try to bridge the gap between ethnic fashion and the local requirements by experimenting with outfits, like a jacket designed in traditional fabrics like Dhakai or chikankari. Her motto, initially, was to make things accessible to British Indians. Now, her target is to uplift the weavers of India and also to make Indian culture and tradition more accessible to British Indians, the British Asian community and the British communities. “Fashion, draped in the six yards of sensation,” says Roshni Mukherjee (Proprietor & Designer, Myosutra)
The collection includes curated traditional pieces from weavers, like outfits in muslin, kalamkari or Jamdani and in-house contemporary designs that are more relatable to people living in the UK, featuring the London skyline on saris, the red telephone booth on blouses, Potter saris or Durga-themed gowns. One can find a personalized connection in Myosutra outfits.
The weavers’ collections are Roshni’s way of supporting the weaver’s community. They also try to bridge the gap between ethnic fashion and the local requirements by experimenting with outfits, like a jacket designed in traditional fabrics like Dhakai or chikankari. Her motto, initially, was to make things accessible to British Indians. Now, her target is to uplift the weavers of India and also to make Indian culture and tradition more accessible to British Indians, the British Asian community and the British communities. “Fashion, draped in the six yards of sensation,” says Roshni Mukherjee (Proprietor & Designer, Myosutra)
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